Brussels, June 22, 2018Riaktr forms long-term partnership with MultiChoice, a leading video entertainment company based in Africa

Riaktr, the leading Belgian scale-up specialized in big data software for telecom, is proud to announce a long-term partnership with MultiChoice. After two years of successful collaboration, Riaktr and MultiChoice, a leading video entertainment company based in Africa, have secured a further 3-year business partnership.

According to Pierre Boël, Sales Director at Riaktr: “We have leveraged our experience in telecom data mining to help MultiChoice get a better understanding of their customer interactions. Those impactful results and the trust built with our high-level team made it possible to form a stronger partnership.”

Morne Bosch-Serfontein, Chief Data Officer at MultiChoice: “Our focus is to understand our customers better. Over time, Riaktr team members have shown the right skills and attitude to address our data challenges. Their fast-to-value approach is a great addition for us, and we’re happy to have them on board on a longer term basis.”

Upcoming projects include the use of Riaktr product methodologies to boost data visualisation, data self-service practices across the company and also explore big data technology options to leverage the very rich data MultiChoice has.

Pierre Boël: “We will make use of advanced big data technologies to assist MultiChoice in a connected world to act faster to create an even better customer experience.”

The new collaboration confirms Riaktr leading position in Africa and strengthens its local presence in Johannesburg, South Africa, which is where MultiChoice’s head office is based.

For more information about Riaktr, go to and about MultiChoice, go to


MultiChoice is Africa’s leading multi-channel digital satellite, pay-television and video entertainment destination, and has been operating for over 25 years. Our philosophy is simple: we aim to enrich lives. We do this by offering great entertainment into the daily lives of our customers, and also ensuring we positively impact the communities in which we operate.

MultiChoice owns some of the most popular South African brands: DStv, M-Net, SuperSport and DStv Media Sales.


Riaktr was co-founded in 2009 by Sébastien Deletaille (age 33) and Loïc Jacobs van Merlen (age 34). Backed by first class investors (Fortino, Endeit, GIMV), the fast-growing Belgian scale-up creates and distributes proprietary software that generates smart recommendations for operational teams. Today, Riaktr end users are channel management teams and network investment teams. Riaktr works with six out of the ten biggest telecom operators in the world.